Sustainability is often defined as ‘meeting the needs of the present, without compromising the ability of future generations to meet theirs’. Our business model is to make sustainability a crucial part of our DNA, and we endeavour to do this through Fairtrade. We believe that Fairtrade underpins sustainability, as it can empower developing communities to overcome the social, economic and environmental challenges they face on a daily basis.
For us, it starts with our supply chain. In Africa, batik and tie dye production is an important economic and empowering platform that contributes to the sustainable livelihood of many Africans. Our hand-painted and hand-dyed fabrics are meticulously crafted in Africa, by African artisans, most of whom are women, using some of the finest, age old techniques passed down by our forefathers.
We are committed to ensuring that the artisans are paid a fair price for their craftsmanship, so that they too can have a positive impact on the environment and protect our planet. We believe that Fairtrade is a powerful tool in combating poverty, and thus helps in building a sustainable future for us all.
Second to Fairtrade is eco-consciousness. We are eco-friendly and strive to be a minimal waste company that adheres to the slow fashion movement. We pride ourselves in creating beautiful, heirloom quality products that are expertly made, and not trend driven. We take great efforts in being ethical, whilst at the same time, delivering lasting value to our customers—we do this by creating timeless, keepsake products.
Last but by no means least, we are big proponents of recycling, and are committed to using materials that can be broken down naturally without causing harm to our environment. Thus, our biodegradable packaging is made from highly recyclable material and/or from sustainable forests.
Indeed, our quest to create and distribute clothes that are treasured and not harmful to our environment is only just beginning. We have a clear vision of what we would like our contribution to be, and we endeavour to be transparent as we grow and move forward, jointly with our partners, in our sustainability agenda.