About Us
Tutu Pikin
‘Born of Africa’
Tutu Pikin is an accessible luxury lifestyle brand, delivering beautiful apparel that captures and transcends the time-honoured fabrics that deeply embed the hearts of many Africans.
Our focus is on producing modern, heirloom quality apparel, at affordable prices. Each piece is unique and breathes an effortless, chic, inimitable style that can be worn for years to come.
The vivid designs pay homage to Africa and all its splendour—they are bold, and playful; and sure to become one of yours and your child’s favourite ‘go-to’ outfits—one that will be cherished and passed down from one generation to the next.
Our Craftsmanship
Classic British Tailoring Compliments African Artistry
All of our clothes are impeccably manufactured and individually cut, by hand, in the UK. Cotton trimmed tonal piping and Akoya mother of pearl buttons are expertly applied to compliment the hand-painted and hand-dyed African fabric.
An African Narrative
Crafted & Curated, in Africa, by Africans Artisans
These beautiful garments are crafted from hand-painted and hand-dyed fabric. The fabric is made in Africa by African artisans, using 100% subtly woven premium cotton damask.
‘Sustainability isn’t just a trend; it’s the future of business.’
Our Commitment
At Tutu Pikin, we believe luxury should be beautiful, considered and rooted in responsibility.
Every Tutu Pikin garment begins with real craftsmanship. Our fabrics are hand-drawn, hand-painted and hand-dyed by skilled African artisans, before being thoughtfully transformed into pieces designed to be cherished, worn and passed on. From the sourcing of our materials to the making, presentation and marketing of our collections, we are committed to a considered approach that honours quality, durability, cultural heritage and respect for the people behind our work.
We continue to refine our processes with care — seeking lower-impact choices where possible, reducing unnecessary waste, and working towards a more mindful supply chain. Our aim is not simply to create beautiful products, but to do so with intention, transparency and a lasting respect for craft.
A note on imagery
Some of our model imagery is AI-generated. It allows us to present our womenswear, childrenswear and accessories on a diverse range of models, across a variety of styling moments and settings.
However, every garment shown is real. Each Tutu Pikin piece featured in our imagery is based on an existing hand-drawn, hand-painted or hand-dyed garment from our collection — with its fabric, print, colour, shape and details carefully represented. Alongside our model imagery we also show each piece on its own, so you can see the garment exactly as it is.
We use AI as a creative presentation tool only. It does not replace the real artistry, fabric, craftsmanship or human hands behind Tutu Pikin.
Winner of Best Fashion & Accessories — Local, Community or Charity Initiative at the Country & Town House Future Icons Awards 2025, and featured in Vogue, Hello! Fashion and Country & Town House.
Press & Recognition